Know who to contact.When, and why.
Pulse turns your donor file into a fundraising decision system — predicting who to contact, when, and how much they’ll give. Built into Crimson.
See the full resultsFundraising is moving fromlists to decisions.
Teams have more donor data than ever. The advantage now comes from turning it into prioritized decisions: who to contact, when, and how much each donor will give.
From volume to value
Instead of spreading dollars across low-probability donors, outreach goes to the donors most likely to give, reached at the right time and on the right channel.
From siloed channels to shared priorities
Mail, phones, digital, and major-donor programs stop running separate lists and work from one shared set of priorities across the operation.
From static lists to live scoring
As fundraising costs climb, static donor lists give way to live scoring that keeps every dollar of outreach tied to results.
The intelligence layer of the Crimson ecosystem.
Pulse is a decision-support system built directly into Crimson — using predictive modeling to turn donor behavior into prioritized, channel-ready action. Not a black box. Not a donor-list marketplace. Not a replacement for fundraisers. A continuous optimization layer for the work your team already does.
Raw data in. intelligence out.
Pulse continuously scores every donor in your file and turns those scores into prioritized, channel-ready decisions.
Data & Behavioral Analysis
Pulse reads historical giving, frequency, timing, gift size, retention, and channel performance — plus consumer behavioral indicators.
Predictive Modeling
It scores every donor: likelihood to give, next-gift timing, expected amount, annual value, and predicted lifetime value.
Continuous Re-Scoring
As new data arrives, donors are re-scored automatically. Your lists evolve with donor behavior — no manual rebuilds.
Actionable Outputs
Scores become ranked universes, channel-ready lists, priority segments, revenue projections, and reactivation targets.
Built to spend less to raise more.
Every Pulse model answers a fundraising question — who gives next, when, how much, and through which channel.
Expected Mail Value
Pinpoint your most and least profitable mail segments. Cut mail costs up to 20% without sacrificing revenue.
Donation Recurrence
Predict the odds a donor gives again within 30, 60, 90, 180, or 360 days. Know who's ready before they do.
Next Donation Amount
Estimate a donor's likely next gift to sharpen ask strings, upgrade targeting, and major-donor focus.
Annual Giving Potential
Forecast each donor's value over the next 12 months for portfolio assignment and budget planning.
Predicted Lifetime Value
Estimate long-term donor value and surface tomorrow's high-value donors before they emerge.
Dynamic Prioritization
Continuously updated rankings by timing, likelihood, value, and channel fit. Your file evolves as behavior evolves.
From flat file to ranked universe.
Pulse transforms a flat donor file into a structured, intelligent universe — ranked by likelihood, ordered by timing, and sliceable by any segment that matters.
One engine. every channel.
The same predictive intelligence sharpens every program you run — mail, phones, digital, reactivation, and major-donor strategy.
Direct Mail Optimization
Suppress low-probability recipients, cut cost-per-dollar-raised, and lift response rates — without changing your creative.
Telemarketing Prioritization
Put the highest-value targets at the top of the queue and surface "call now" donors to raise calls-per-hour productivity.
Digital Fundraising Optimization
Focus SMS and email spend on responsive donors — reducing waste and unsubscribe rates while lifting return.
Lapsed Donor Reactivation
Identify high-likelihood lapsed donors and unlock revenue most operations have already written off.
Mid-Major & Major Donor Discovery
Surface hidden potential and upgrade opportunities earlier, guided by forward-looking value forecasts.
Ask Amount Optimization
Calibrate ask amounts to each donor’s predicted capacity — lifting average gift without suppressing response.
Your next major donor may already exist in your lapsed file.
Built for the teams who raise the money.
From a single campaign to a national committee to the agencies that serve them — Pulse scales to the operation.
Campaigns
Prioritize donor outreach, improve fundraising ROI, optimize call time, and build stronger mid-major pipelines.
State Parties & Committees
Manage massive donor universes intelligently, sharpen forecasting, optimize acquisition, and coordinate fundraising across every channel.
Consultants & Agencies
Deliver AI-powered insights, improve client targeting, and differentiate your services with measurable performance.
Built to protect donor trust.
Aggregated, anonymized training. Client-owned data. Outputs that are yours alone — cutting-edge intelligence without compromising donor trust.
How Pulse handles your dataLet's fundraise
smarter.
Tell us about your fundraising operation and we'll show you what Pulse can predict for your donor file.